The cycle of conferences questions: What is necessary to ask to consider a product or brand as a business in digital media? How do they arise and why? In what contexts? Since the launch of the Internet, the biggest commercial consumptions have been on commercial, sexual and betting businesses, and with them, came the scams. Today, it can be said that the growth of the Internet market in Spain, the shift towards a higher consumption of content for mobile and audiovisual sector, is based on the emergence or change of need of … what? Mobility? Accessibility? Self-production? Survival?
The event was held in Madrid and was organized as part of the new technologies commissioned by Trànsit Projectes for CAMON (Madrid).